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Persuasion in Design

8 August 2012 No Comment

Persuasion in design is about understanding users’ requirements and what influences their behavior, then using this information to create effective designs. From a business perspective, an effective user experience is one that influences users to behave in a way that meets the organization’s objectives. From the user perspective, it is not just usability that is important; it is the entire experience from their initial view, through conducting tasks or transactions, to future communication.

User experience (UX) professionals tend to think of persuasion in design as it relates to e-commerce sites, but the concept is just as applicable to other platforms and is valid for both internal and public-facing situations. How do you create a design that is not only usable, but also influences user behavior through emotion? Whereas traditional usability focuses on rational user behavior, we must now understand how emotion drives actions and how to incorporate this knowledge into our designs.

Video Producer: Camp Digital

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