User story mapping might look like the heavy weight mapping of the past, but it is not. However, if you can’t map your stories back to business value, then why do they make or save the company money? Learn how to improve your business analysis with Agile story mapping.
Are you bored by hearing about Spotify’s Model, Basecamp’s Shape Up, or Netflix’s “No Rules Rules”? All of them do have something in common. They tailored something unique to match both their ambition and their strengths, while honestly acknowledging their weaknesses.
This presentation explains how Wardley Maps were used to inform the always evolving strategy for the modernization of Ticketmaster’s core ticketing platform not only in terms of technical capabilities and architecture but also process maturity, organizational design, and more.