A good product owner is probably the most important role in any Scrum project but for some reason they are exceedingly rare. Without one the development team is without direction and lost in a vast ocean of possibilities. Why is it that being a good product owner is difficult? What is expected and how do you become a good product owner.
In this session we will cover a number of common product owner anti-patterns to learn from. In addition we will describe some good practices and provide you with some tools to be more effective and help you become the good product owner that you always dreamed about.
Are you bored by hearing about Spotify’s Model, Basecamp’s Shape Up, or Netflix’s “No Rules Rules”? All of them do have something in common. They tailored something unique to match both their ambition and their strengths, while honestly acknowledging their weaknesses.
This presentation explains how Wardley Maps were used to inform the always evolving strategy for the modernization of Ticketmaster’s core ticketing platform not only in terms of technical capabilities and architecture but also process maturity, organizational design, and more.