Split Testing for Product Discovery

Split Testing for Product Discovery

November 19, 2013 Off By Requirements Management

This video explores split testing as a way to not only increase revenue and conversion through simple, surface-level changes, but also to dig deeper in order to help guide a product’s roadmap by discovering which features customers really want and how much they’re willing to pay.

Event: http://www.railsconf.com/
Video producer: http://confreaks.com/