In this blog post, Roman Pichler presents the three innovation drivers in Agile product management: desirability, viability and feasibility. He introduces a simple model to explore where innovation occurs in products, based on the fact that “product innovation usually occurs in the following three areas: the user experience (UX) and the product features, the business model or the product’s architecture and technologies”. When you start developing a new product, you should use the three drivers to understand where innovation occurs and how much uncertainty is present in the development effort. This exercise will create a shared understanding about the team’s challenges and improve communication with management.
