This video explains that the six stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don’t limit yourself to the most commonly mentioned methods.
Design thinking can help you figure out new solutions to grow and improve old processes and practices by doing things in better ways. While the steps in the design thinking process have remained roughly the same, new activities and exercises are being created to help individuals apply this mindset and unlock the innovations they need to be successful.
Design thinking brings together what is desirable from a human point of view with what is technologically feasible and economically viable.
* Desirability — What makes sense to people and for people?
* Feasibility — What is functionally possible within the foreseeable future?
* Viability — What is likely to become part of a sustainable business model?
Are you bored by hearing about Spotify’s Model, Basecamp’s Shape Up, or Netflix’s “No Rules Rules”? All of them do have something in common. They tailored something unique to match both their ambition and their strengths, while honestly acknowledging their weaknesses.
This presentation explains how Wardley Maps were used to inform the always evolving strategy for the modernization of Ticketmaster’s core ticketing platform not only in terms of technical capabilities and architecture but also process maturity, organizational design, and more.
Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.