Strategic & Reactionary User Research

User research is often initiated during a Scrum sprint, after a design is implemented, or is part of the MVP. But, mindfully planning research earlier reaps far better results.

User research is the methodic study of target users—including their needs and pain points—so UX designers have the sharpest possible insights to work with to make the best designs. User researchers use various methods to expose problems and design opportunities. Thus, they gather requirements and find crucial information to use in their design process.

Video producer: https://www.nngroup.com/

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