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Do Not Design for Users

In this blog post, Mike Long discusses the current trend to design applications for specific users or “personas”. His point is that “focusing on individuals might improve things for one person at the cost of others.” He prefers instead Activity-Centered Design (ACD) that focuses on the activity context in which individuals interact with the product.

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Using Personas

This article discusses how the Open University explores the usage of personas, scenarios and narratives as a methodology underpinning the production life-cycle of new learning systems, from conception through to design, development, testing and post production promotion. It explains the personas, scenarios and narrative concepts.

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