January 12, 2021
Practical Human-Centered Design
Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if…
Tag: user centered design
February 5, 2013
Customer Input For a Successful Product
Studies in Human Computer Interaction (HCI), User Centered Design (UCD) and User Experience Design (UED) have found that accurate and…
November 12, 2012
Do Not Design for Users
In this blog post, Mike Long discusses the current trend to design applications for specific users or “personas”. His point…
November 3, 2011
Using Personas
This article discusses how the Open University explores the usage of personas, scenarios and narratives as a methodology underpinning the…