3 Types of User Interviews: Structured, Semi-Structured and Unstructured

This short videos explains the difference between the 3 main types of user interviews (structured, semi-structured and unstructured), and at what stages of a UX design process it makes the most sense to use each.

Video producer: https://www.nngroup.com/

Videos

Managing Separate UX Backlogs in Agile

Agile development teams that struggle to keep track of UX work in the product backlog can utilize a separate backlog for UX. This method can help siloed teams where UX and development aren’t in direct communication. Separate UX backlogs do have pros and cons, which are discussed here.

Read More
Videos

Improving User Experience with Human-Centered Design

This video explores the different phases of a human-centered design approach and understand how it can help your organization drive customer loyalty by enhancing your digital product. Learn how some of our past clients have made this approach their priority and dive deep into each of the five phases of a human-centered design approach.

Read More
Videos

The 4 Pegs of Software Requirements Engineering

Bad software requirements can jeopardize projects. There is a considerable literature on software requirements, but practice is far behind: what passes for requirements in industry usually consists of a few use cases or user stories, which are useful but not sufficient for a solution. Can we fix requirements engineering (known in other circles as business […]

Read More

Copyright © 2009-2021 Martinig & Associates