Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.
While quantitative analytics focuses on aspects of your app that can be measured by numbers, qualitative analytics zones in on the user experience. Using both of them can empower you to separate the “wheat from the chaff” within your data and make critical decisions regarding your mobile app. It also helps you better understand your users, which means a more user-centered product. Used together, qualitative and quantitative analytics create a powerful flywheel that can be used for effective, continuous improvement of your mobile app.
Are you keen to build your career as a Salesforce product manager or Product Owner? This presentation is a comprehensive strategy helping participants build a mindset that anchors product strategy to grow and develop a career as a Salesforce Product Owner or Manager.
This talk is based on an extensive research with commercial organizations, government departments and non-profit agencies from all over the world that uses impact mapping. Gojko Adžić presents real-world case studies and distill their experience into useful tips that will enable you to speed up adoption, avoid common pitfalls and reach your goals faster.