Analytics vs. Quantitative Usability Testing

Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.

While quantitative analytics focuses on aspects of your app that can be measured by numbers, qualitative analytics zones in on the user experience. Using both of them can empower you to separate the “wheat from the chaff” within your data and make critical decisions regarding your mobile app. It also helps you better understand your users, which means a more user-centered product. Used together, qualitative and quantitative analytics create a powerful flywheel that can be used for effective, continuous improvement of your mobile app.

Video producer: https://www.nngroup.com/

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