Product design and development remains difficult, even when applying Lean or Agile principles. Why is developing a great product so hard? How come it takes so many iterations? Why don’t users know what they want? Why don’t I know what they want?
There are no silver bullets in life, but there are some crucial techniques that are often not well applied that can save you time and massively improve your ability to deliver a product that your users will love and love using.
This video explores the different phases of a human-centered design approach and understand how it can help your organization drive customer loyalty by enhancing your digital product. Learn how some of our past clients have made this approach their priority and dive deep into each of the five phases of a human-centered design approach.
Bad software requirements can jeopardize projects. There is a considerable literature on software requirements, but practice is far behind: what passes for requirements in industry usually consists of a few use cases or user stories, which are useful but not sufficient for a solution. Can we fix requirements engineering (known in other circles as business […]
To make UX research and requirements gathering more efficient and effective, you have to get everyone in the software development team and the user representatives involved. When the teams understand user concerns and usability issues, they become better at preventing problems.