Decoding Your Customers

This session talks about how to understand your customers – how they’re behaving, how capable they are of learning and changing, how they make decisions, what they care enough about to pay money or attention to fix. It’s not easy. Most of you have probably gotten feature requests, built them, only to find that your customers still were not happy. Why? Because humans are terrible at expressing what they want. Blame cognitive biases (and learn how to counteract them). This video talks about how to outsmart your brain and decode what your customers want through asking smart questions and listening well.

Video producer: http://oredev.org/

Videos

Analytics vs. Quantitative Usability Testing

Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.

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Videos

Building Your Career as a SalesForce Product Owner

Are you keen to build your career as a Salesforce product manager or Product Owner? This presentation is a comprehensive strategy helping participants build a mindset that anchors product strategy to grow and develop a career as a Salesforce Product Owner or Manager.

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Videos

UX Documentation in Agile and Scrum

Documenting UX processes and design decisions are organizational memory, so even Agile and Scrum projects that emphasize minimal documentation benefit from two cases of lightweight UX documentation.

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