Mapping Customer Experiences: From Insight to Action

Visualizations are a key tool that help organizations change their perspective. Though no silver bullet, mapping experiences diagrams seek to align customers’ experiences with how businesses operate. You are surely familiarly with things like customer journey maps, service blueprint, experience maps, and more.

Designers are well-suited for creating such complex diagrams. Producing them requires empathy for customers, the ability to organize a wealth of information, and visual storytelling skills. But our job goes beyond map making. To gain strategic alignment, we also have to be facilitators, communicators, and ultimately strategic players within organizations. It is our job to tie efforts together and go beyond just delivering concepts. It is up to us to also give our organizations a better basis for making business decisions.

Key takeaways of this presentation:
• A critical look at mapping experiences
• How to align teams around the experience
• How to turn insight into action

Video producer: https://www.meetup.com/NYC-Digital-Product-Design/

Videos

Collaborating With Stakeholders

To make UX research and requirements gathering more efficient and effective, you have to get everyone in the software development team and the user representatives involved. When the teams understand user concerns and usability issues, they become better at preventing problems.

Read More
Videos

Product Managers Best Practices to Build Highly Effective Teams

This talk shares product management best practices and experiences with you in hopes they will help you in your product development journey to build highly effective teams. It covers key topics including (a) working together, (b) managing and prioritizing the work, (c) customer discovery and readying stories, (d) measuring what and how we work, and […]

Read More
Videos

MVP is the Antithesis of Good UX

Pursuing a “minimum viable product” (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.

Read More

Copyright © 2009-2021 Martinig & Associates