Pursuing a “minimum viable product” (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.
A minimum viable product (MVP) is a concept from Lean Startup that stresses the impact of learning in new product development. Eric Ries, defined an MVP as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. This validated learning comes in the form of whether your customers will actually purchase your product. A key premise behind the idea of MVP is that you produce an actual product (which may be no more than a landing page, or a service with an appearance of automation, but which is fully manual behind the scenes) that you can offer to customers and observe their actual behavior with the product or service. Seeing what people actually do with respect to a product is much more reliable than asking people what they would do.
This video explores the different phases of a human-centered design approach and understand how it can help your organization drive customer loyalty by enhancing your digital product. Learn how some of our past clients have made this approach their priority and dive deep into each of the five phases of a human-centered design approach.
Bad software requirements can jeopardize projects. There is a considerable literature on software requirements, but practice is far behind: what passes for requirements in industry usually consists of a few use cases or user stories, which are useful but not sufficient for a solution. Can we fix requirements engineering (known in other circles as business […]
To make UX research and requirements gathering more efficient and effective, you have to get everyone in the software development team and the user representatives involved. When the teams understand user concerns and usability issues, they become better at preventing problems.