MVP is the Antithesis of Good UX

Pursuing a “minimum viable product” (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.

A minimum viable product (MVP) is a concept from Lean Startup that stresses the impact of learning in new product development. Eric Ries, defined an MVP as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. This validated learning comes in the form of whether your customers will actually purchase your product. A key premise behind the idea of MVP is that you produce an actual product (which may be no more than a landing page, or a service with an appearance of automation, but which is fully manual behind the scenes) that you can offer to customers and observe their actual behavior with the product or service. Seeing what people actually do with respect to a product is much more reliable than asking people what they would do.

Video producer: https://www.nngroup.com/

Videos

Analytics vs. Quantitative Usability Testing

Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.

Read More
Videos

Building Your Career as a SalesForce Product Owner

Are you keen to build your career as a Salesforce product manager or Product Owner? This presentation is a comprehensive strategy helping participants build a mindset that anchors product strategy to grow and develop a career as a Salesforce Product Owner or Manager.

Read More
Videos

UX Documentation in Agile and Scrum

Documenting UX processes and design decisions are organizational memory, so even Agile and Scrum projects that emphasize minimal documentation benefit from two cases of lightweight UX documentation.

Read More

Copyright © 2009-2021 Martinig & Associates