Pursuing a “minimum viable product” (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.
A minimum viable product (MVP) is a concept from Lean Startup that stresses the impact of learning in new product development. Eric Ries, defined an MVP as that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. This validated learning comes in the form of whether your customers will actually purchase your product. A key premise behind the idea of MVP is that you produce an actual product (which may be no more than a landing page, or a service with an appearance of automation, but which is fully manual behind the scenes) that you can offer to customers and observe their actual behavior with the product or service. Seeing what people actually do with respect to a product is much more reliable than asking people what they would do.
To make UX research and requirements gathering more efficient and effective, you have to get everyone in the software development team and the user representatives involved. When the teams understand user concerns and usability issues, they become better at preventing problems.
This talk shares product management best practices and experiences with you in hopes they will help you in your product development journey to build highly effective teams. It covers key topics including (a) working together, (b) managing and prioritizing the work, (c) customer discovery and readying stories, (d) measuring what and how we work, and […]
Visualizations are a key tool that help organizations change their perspective. Though no silver bullet, mapping experiences diagrams seek to align customers’ experiences with how businesses operate. You are surely familiarly with things like customer journey maps, service blueprint, experience maps, and more.