Sharing low fidelity user-interface prototypes with project stakeholders is a great way to transfer knowledge and get buy-in early from them. A low-fidelity prototype is a prototype that is sketchy and incomplete, that has some characteristics of the target product but is otherwise simple, usually in order to quickly produce the prototype and test broad concepts.
This presentation explains how Wardley Maps were used to inform the always evolving strategy for the modernization of Ticketmaster’s core ticketing platform not only in terms of technical capabilities and architecture but also process maturity, organizational design, and more.
Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.
Are you keen to build your career as a Salesforce product manager or Product Owner? This presentation is a comprehensive strategy helping participants build a mindset that anchors product strategy to grow and develop a career as a Salesforce Product Owner or Manager.