Learn how to build outcomes over outputs as a key strategy to building great products using the Target Outcome framework. The talk will cover why the metrics we often use are flawed, how to create useful value metrics, track value incrementally and do guerilla user testing.
This talk is based on an extensive research with commercial organizations, government departments and non-profit agencies from all over the world that uses impact mapping. Gojko Adžić presents real-world case studies and distill their experience into useful tips that will enable you to speed up adoption, avoid common pitfalls and reach your goals faster.
Agile development teams that struggle to keep track of UX work in the product backlog can utilize a separate backlog for UX. This method can help siloed teams where UX and development aren’t in direct communication. Separate UX backlogs do have pros and cons, which are discussed here.
This video explores the different phases of a human-centered design approach and understand how it can help your organization drive customer loyalty by enhancing your digital product. Learn how some of our past clients have made this approach their priority and dive deep into each of the five phases of a human-centered design approach.