Stop Building The Wrong Product Righter Build The Right Product

Learn how to build outcomes over outputs as a key strategy to building great products using the Target Outcome framework. The talk will cover why the metrics we often use are flawed, how to create useful value metrics, track value incrementally and do guerilla user testing.

Video Producer: http://gotocon.com/

Videos

Design Thinking Activities

This video explains that the six stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don’t limit yourself to the most commonly mentioned methods.

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Videos

Wardley Maps: Business Analysis, Experimentation & Evolution

This presentation explains how Wardley Maps were used to inform the always evolving strategy for the modernization of Ticketmaster’s core ticketing platform not only in terms of technical capabilities and architecture but also process maturity, organizational design, and more.

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Videos

Analytics vs. Quantitative Usability Testing

Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.

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