Videos

Product Managers Best Practices to Build Highly Effective Teams

This talk shares product management best practices and experiences with you in hopes they will help you in your product development journey to build highly effective teams. It covers key topics including (a) working together, (b) managing and prioritizing the work, (c) customer discovery and readying stories, (d) measuring what and how we work, and […]

Read More
Videos

Mapping Customer Experiences: From Insight to Action

Visualizations are a key tool that help organizations change their perspective. Though no silver bullet, mapping experiences diagrams seek to align customers’ experiences with how businesses operate. You are surely familiarly with things like customer journey maps, service blueprint, experience maps, and more.

Read More
Videos

MVP is the Antithesis of Good UX

Pursuing a “minimum viable product” (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.

Read More
Videos

Discussing Customer Requirements

A funny sketch about how the discussion could evolve in the initial customer requirements meeting between an organization and a consulting firm.

Read More
Videos

Remote Unmoderated User Testing on a Budget

This session walks through a method for remote unmoderated user testing developed at Yale University Library, using tools that your institution already has or can easily afford.

Read More
Videos

Practical Human-Centered Design

Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don’t have time to do all 4 steps? To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.

Read More

Copyright © 2009-2021 Martinig & Associates