users

Videos

Building Better Products by Engaging Hard to Reach Users

As technologists, one of the hardest things to remember is that we’re not our users and our assumptions can easily extend into our work. If we are not careful, we can easily end up designing products based on our assumptions and biases rather than insights from the actual audience.

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Videos

Decoding Your Customers

This session talks about how to understand your customers – how they’re behaving, how capable they are of learning and changing, how they make decisions, what they care enough about to pay money or attention to fix. It’s not easy.

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