Mapping Customer Experiences: From Insight to Action
Visualizations are a key tool that help organizations change their perspective. Though no silver bullet, mapping experiences diagrams seek to align customers’ experiences with how businesses operate. You are surely familiarly with things like customer journey maps, service blueprint, experience maps, and more.
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MVP is the Antithesis of Good UX
Pursuing a “minimum viable product” (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.
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Discussing Customer Requirements
A funny sketch about how the discussion could evolve in the initial customer requirements meeting between an organization and a consulting firm.
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Remote Unmoderated User Testing on a Budget
This session walks through a method for remote unmoderated user testing developed at Yale University Library, using tools that your institution already has or can easily afford.
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Practical Human-Centered Design
Human-centered design has 4 principles: understand the problem, the people, and the system, and do iterative design. But what if you don’t have time to do all 4 steps? To solve big-scale design problems, Don Norman recommends engaging with the community that has these problems and leveraging existing creativity and experience.
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Acceptance Criteria and Definition of Done Are Different
This video about requirements management in Scrum discusses how acceptance criteria can be added to Product Backlog Items individually in additional to an overall Definition of Done and why it may be a good idea.
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