Month: March 2021

Videos

Mapping Customer Experiences: From Insight to Action

Visualizations are a key tool that help organizations change their perspective. Though no silver bullet, mapping experiences diagrams seek to align customers’ experiences with how businesses operate. You are surely familiarly with things like customer journey maps, service blueprint, experience maps, and more.

Read More
Videos

MVP is the Antithesis of Good UX

Pursuing a “minimum viable product” (MVP) as a design strategy may work for startups, but usually leads to poorly integrated user experience for established design team working in traditional product categories.

Read More

Copyright © 2009-2021 Martinig & Associates